What are the different display ad sizes?
Which newspaper ad size fits your pocket?
Among the two types of newspaper advertisements, display ad sizes are the ones that matter the most to advertisers, since classified display ads have a few limitations in terms of ad sizes. Therefore advertisers in general focus more on the display ad sizes, while classified adverts are known more by the number of words and lines used in them.
Let’s understand the different ad sizes used for display advertising.
There are many possible ad sizes, but in this article, we will focus on the most popular and commonly used ones.
Quarter Page
The name quarter page refers to the 1/4th of a newspaper page which has about 7-8 columns of standard size, which is around 3-4 cm each and has a length of about 50-52 cm. A quarter of these dimensions brings the ad to a size of about 15-16 cm in width and 25-26 cm in length.
A quarter page ad occupies a complete corner of a newspaper page and is also referred to as a postcard size advertisement. This is the most common form of display advertisement, as it is not only an economical option but if placed strategically, as mentioned about corners in the previous lesson, they can prove to be quite effective. The standard size followed by quarter page advertisements by publications is 16 cm X 25 cm for convenience in designing and printing the ad.
Half Page
By the same logic, a half page ad is known so as it occupies half of a newspaper page. But there are two types of half page adverts which have separate dimensions as well.
Vertical Half Page- If a half page ad is vertically printed then the dimensions of such an ad would be around 16 cm wide and 52 cm long covering the full vertical length and the half width of the page.
Horizontal Half Page- As for a horizontal half page advertisement, the ad would be 33 cm wide and 25 cm long, covering the complete width and half length of the page in question.
Half-page advertisements are mostly common among Business, Retail and FMCG categories. Some of these ads are also flip ads, which means that only half of the newspaper page is printed on which the ad is placed while the rest has no content or any page at all. This happens mainly in case of the front page vertically half ads which appear like a half jacket of the main newspaper.
Full Page
Full page ads, as the name suggests covers the entire page of the newspaper and has no other content apart from the ad print. All full page advertisements are 33 cm wide covering about 8 columns and 52 cm long. These dimensions are based on the size of a broadsheet excluding a margin of at least 1-2 cm on the edges.
Custom Ad Sizes
Apart from these popular ad sizes, there are certain ad sizes which cannot have a specific name since they are basically custom ad sizes. The dimensions for such adverts depend on the advertiser’s choice or the size of their personally designed ad.
Some of the most frequently preferred sizes are:
- 4 cm (width) by 5 cm (length)
- 8 cm (width) by 4 cm (length)
- 8 cm (width) by 5 cm (length)
- 8 cm (width) by 6 cm (length)
- 8 cm (width) by 12 cm (length)
- 12 cm (width) by 20 cm (length)
- 16 cm (width) by 20 cm (length)
